Mood Beauty Trend

The mega-billion dollar beauty industry is constantly evolving, taking into consideration what women need to make them look and feel more gorgeous as their lifestyle changes. Mintel Beauty Innovation says that “Mood Beauty” will become a huge trend in 2010.

This type of beauty will combine traditional beauty products with psychology, bringing about the development of products that do more than just make women look better on the outside.

In 2010, the evolution of beauty will see cosmetics manufacturers developing products that act on people’s neurotransmitters, with the inclusion of textures, temperature and sound to create make-up that “switches on and off”.

Specific night products will also, more than likely take on a new meaning, as these products will induce positive moods and improve the quality of sleep.