Finding the Perfect Pair of Jeans

In a global survey, in which 7,700 people were polled, numbers revealed that 55% of women reported difficulties in finding a pair of jeans that fitted perfectly. This number compared with only 37% amongst the men, suggesting that women have higher expectations on how jeans make them look.

“Manufacturers may have challenges even getting people into the fitting rooms as many are discouraged before they even start their jeans search,” said Hans Raemdonck, Global Head of Decisions Systems for Synovate and a specialist in retail research.