What Are Superfruits?

Superfruit, a marketing term first used in the food and beverage industry in 2005, refers to a fruit which combines exceptional nutrient richness and antioxidant quality with appealing taste that can stimulate and retain loyalty for consumer products.

Superfruits are generally defined by:

• The density of the nutrients provided.
• The antioxidant power offered. It is the incredible ability antioxidants have to fight free radicals in our bodies that give super fruits such powerful potential health benefits.
• The health benefit potential.
• The ability of the particular fruit to affect other cell and molecular structures.
• The amount of clinical research that has already been carried out on the particular fruit.