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What Are Superfruits?

Superfruit, a marketing term first used in the food and beverage industry in 2005, refers to a fruit which combines exceptional nutrient richness and antioxidant quality with appealing taste that can stimulate and retain loyalty for consumer products.

Superfruits are generally defined by:

  • The density of the nutrients provided.
  • The antioxidant power offered. It is the incredible ability antioxidants have to fight free radicals in our bodies that give super fruits such powerful potential health benefits.
  • The health benefit potential.
  • The ability of the particular fruit to affect other cell and molecular structures.
  • The amount of clinical research that has already been carried out on the particular fruit.

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